Search Engine Optimization (or SEO) is an online marketing technique focused on growing visibility in search engine results. It’s both a science and an art that is employed to drive traffic to, and awareness of, a website. It isnt just about making your website more search-friendly, its also about making your website better for viewers as well.
These tweaks to a website are usually small. They often come in the form of keywords and certain phrases that are relevant to the sites identity and purpose.
Why is it necessary?
Since most of the web traffic is driven by search engines like Google or Bing, it’s important that you get noticed by placing high up in the rankings of the search engine results pages (SERPs) of these search engines. Lets look at an example:
You’re a company that sells gadgets and other tech products online. If someone searches gadgets store on a search engine, you would want to place high up (preferably in first place) in the search results. This is because most people visit the pages that the search engines find most relevant. That relevance is what SEO tries to improve on in your website.
Even though search engines are smart, they need help from the website. Certain keywords are used in connection with the search query to drive the search page results. Search engines are improving their technology all the time in order to provide better and more accurate search results. All of this targeted traffic makes it more necessary for SEO to be implemented on any website, if there’s any hope it will be seen by, and reach a lot of people.
How can I do SEO?
SEO is very complex. The basics discussed above only scratch the surface of what SEO means and what it can do. There are many firms out there that provide services to businesses, so that these businesses websites have been optimized to place high in the SERPS. This isnt to say that you cant do it yourself. If one is willing to put in the time and effort to learn more, visit this page for more information about SEO.
Learning SEO can be a bit tricky, but a firm grasp of its concepts is really all that most people need to drive traffic to their websites. However, like any marketing strategy, doing it well is just as important as being knowledgeable about it.
One last thing you have to keep in mind is that SEO alone is not enough to get your page to where you want it to be. Things like the interface and customer experience on a website are just as important. You wouldnt want your page to be visited only to get discarded because a potential customer cant understand your website.