This article is written by the owner of Product Reviews Blog that focuses on reviewing digital products.

If you are a content marketer of any kind, you fully understand the importance of articles on websites. You just need lots of fresh and unique articles that populate your site. Though any web-master knows this very well, producing them has always been time consuming or costly. Hence, most marketers use PLR articles, trying their best to make them as fresh and unique as possible.

This huge need in the niche created lots of methods that marketers can use to make PLR articles unique. The most practices one is spinning them with an article spinner. The main concept of spinning articles is to make them different from the original by substituting existing words with synonyms. This by itself has a problem as the article message will always remain the same.

Search engines rank websites with the content they have and articles mostly determine what the content is. Search engine bots can easily read articles and figure out what the main idea is. They then check different ranking factors to see if they have to rank the post for their vast worldwide users. In te previous years they can rank websites as long s the articles mention things about the keyword. It doesn’t matter if the articles are readable or not. So, SEO specialists have been blasting spun PLR articles to thousands of other sites to build a contextual back-link profile.
Search engines were not that slow to catch up on these kind of tricks marketers use. Google released one update after another just to tackle poor content found of heaps of websites out there. Spun articles are good if they can be perfectly correct in grammar and meaning. But it is hard to check everything in the article to make sure all is alright. So, people just spin and distribute them throughout an entire network of sites to influence ranking.

Article spinning and posting them as fresh content is not as useful these days. Google has made it clear that content quality is one of the ranking factors they use to rate websites. It is almost impossible to trick the search engine spiders while using a poorly spun article. Hence, now there a huge demand for human-written fresh articles.

I would say PLR articles are great even today when one makes sure they are properly spun with a human reviewer going through them for any grammatical inconsistency. It will even be much better if one re-writes them adding up on the main theme of the article. When these properly spun and perfectly readable PLR articles are used with conjunction of images and videos, they are good enough to convince both website visitors and search engine bots.

So, if you are thinking of using PLR articles, you better plan to do your work properly and make sure they are really unique and different from the original one by reading through and making your final touches.