If you have just started a new website for your business you might have gone through the term SEO. Search Engine optimization (SEO) is the process of optimizing your website so it can do better in Search engine result pages (SERP). I am sure you would have searched something on Google sometime in your life. The results shown to you are based on ranking, whichever website is optimized best for your specific keyword (the word or phrase you enter to search your relevant result) ranks the highest.

Why it is important for my business?

According to statistics there are over 2 billion searches per day on Google in 2019. Many of the search queries can be related to your business. For Example, if you manufacture and sell shoes, there might be numerous searches per day for online shoes for sale or other queries relating to shoes through which you can attract potential customers to your website. This is possible if you have a well optimized website for search engines and can rank high on SERP.

Following are some more benefits of SEO which will help your business:

Will Help You Rank High In Serp

If you have a strong SEO strategy, you are likely to rank higher than your competitors in search engine result pages (SERP). The higher you rank you are likely to get more organic traffic towards your website click here to read.

Will Increase Brand Awareness

Once you start appearing higher in SERP, more and more people related to your products and services will see your brand name, logo, etc. This will help in increasing your brand awareness.

Will Increase targeted audience

As your website will show up in SERP to only your targeted SEO keywords, so you will probably get traffic related to your products and services. This increases the chances of potential customers and leads.

Will help in business growth

As you rank higher and higher in SERP, more and more people from around the world will know about your website and business. This will help your business grow in other parts of the world.

Will help you understand your customers and audience better

SEO is not just about ranking high in SERP, but it will also give you an insight on your customer and audience. This can be done through monitoring your visitors behavior on your website.

Will help you build relationship with your customer

A good SEO strategy includes engaging with your customers, this can be done through reviews and feedbacks. Social media is another platform through which you can engage with your customer on a regular basis. This will build a strong bond between you and your customers which will help in increasing loyalty and trust.


In present day, search engine optimization (SEO), have become a core part of any businesss digital marketing strategy. Though SEO is not something that will benefit you the very next day, but as soon as you rank high in SERP, you will realize that all that dedication was worth it.