Offline marketing is one way to promote your business and reach more clients. Amidst the clamor for social media marketing, entrepreneurs and even clients often choose offline marketing. Not only is it more personal, its also cheaper by some peoples standards. All you need are printers and sheets of paper, and thats it youre ready to do marketing!
There are various types of offline marketing, and perhaps the most well-known and oldest type is through advertisements and pamphlets.
Advertisements and posters are effective methods of offline marketing, as they reach a lot of clients in the shortest possible time. You may simply put up posters in designated areas and leave them that way.
The drawback, however, is that youre unsure whether your target market reads them. Be sure to leave your contact number and email address, in case potential clients have queries. Advertisements may be shown in television and radio commercials, and in printed media.
Equally effective is the distribution of pamphlets. You just need to print out a number of pamphlets, balance out the text and images, add your contact details, and hand them out to people who walk by.
This is a more personal method than just putting up posters. Potential clients see you and can ask you questions. You can also explain more about your product, service, or company.
One way to improve your game in offline marketing is to add coupons to your promotional materials. Coupons facilitate the communication between you and your potential clients. They may also continue patronizing your service. Coupons may either include discounts, freebies, or raffle prizes.
Direct mail marketing is yet another traditional method. Here, you can send snail mail to your clients who have subscribed to getting information and other promotional materials from you.
Some clients prefer getting mail because they have the option of whether or not to continue subscribing. Its also more personal than posting ads.
Another personal way of meeting your target clients is through distributing calling cards. Unlike pamphlets, you have little room to write on the calling cards. However, the cards represent you and your company.
They carry your logo, name, tagline, and contact details. Anything else must be personally supplied by you (i.e. further details about what you do).
A calling card is concise, yet sophisticated, and thus must be used with quality cards or boards. Clients like calling cards as they are portable and easily fit in their wallet.
You can also be very hands-on with offline marketing. You may speak at events and be the promotional material itself. In fact, your thoughts and your speaking engagements may gather more clients. Your audience can direct their questions to you, and you can answer right away. Speaking engagements are a great way to network your product.
There are other methods in offline marketing: making cold calls, sponsoring events and trade shows, and attending community events. Whatever your chosen method is, you can be sure that its as effective as online marketing.