In this case, your best bet would be to advertise in a newspaper read by commuters, such as the Metro. Tailoring the advert to commuters is quite simple, targeting people travelling to work by enticing them with a cheap, convenient city break which they won't have to book time off work for. These types of holidays aren't as effective when advertised on the weekends or in holiday times (such as school half terms for families) as the urgency has gone.

This is why it is important that you incorporate a powerful marketing technique to help you get the results you want. By hiring a street sign holder, you can take your campaigns to the next level by having a professional advertise your business to high-traffic areas that are frequented by your target market. This means, you no longer need to depend on a poster that barely does much work in getting the message out to the public.